Press

Latest press release

Latest press release

ORTICOLARIO 2022
“LEFTOVER PIECES OF FAIRY TALE”

Orticolario is the cultural and artistic event designed for those who conceive nature as a lifestyle. In the new Ethimo showroom, in the heart of Milan, as per tradition, Moritz Mantero, founder and president of Orticolario, reveals the essence of the twelfth edition. From 29 September to 2 October at Villa Erba on Lake Como, an invitation to slow down and rediscover the power of the imagination

I shut my eyes in order to see.
Paul Gauguin

June 2022 – The clock no longer ticks and time seems to have stopped in an unspecified era. The place is indefinite: it is a park, a garden, but it could also be a forest. The atmosphere is thin and evokes dreams, magic and fantasy. Here is Orticolario 2022 which, in a world eager to run again, invites its visitors to slow down, to take the time to rediscover their imagination. And with all the inventiveness we are capable of, after two years, we turn the page again by organizing the twelfth edition, participation in person, opening the gates as early as Thursday, from 29 September to 2 October in the park of Villa Erba, in Cernobbio (CO), on Lake Como, the childhood summer residence of director Luchino Visconti.

THE FEATURES.

The coordinates are certain: the title is “Groncioli di Fiaba”, that is “Leftover pieces of fairy tale”, the theme is the “Fairy Tale”, the protagonist plant is Bamboo.
In the Tuscan vocabulary the groncioli are the pieces of leftover bread; therefore, the title evokes pieces of pure, uncontaminated nourishment, saving from the hunger for imagination, which need to be saved.
The fairy tale has always walked from one place to another, from memory to memory, from mouth to mouth. It reveals the most hidden nature of the human soul and helps to find one’s identity. The landscape in the fairy tale is a place of wonder and fear, of discovery and change. Bamboo is a universe to be discovered, rich in varieties that proliferate in Asia, Europe, America and Africa, a plant with a thousand uses and multiple properties, a symbol of resistance: it literally bends but does not break. More info: https://eng.orticolario.it/orticolario-2022-leftover-pieces-of-fairy-tale/

ABOUT ORTICOLARIO

Orticolario, now in its twelfth edition, is the cultural event dedicated to those for whom nature is a lifestyle. Scene of the exhibition will be the botanical park of Villa Erba in Cernobbio (CO), a nineteenth-century manor house overlooking the shores of Lake Como, childhood summer residence of director Luchino Visconti. A distinctive feature is the proposal of thematic gardens and art installations inspired by the theme of the year, among which the creations of the artists selected in the international competition “Creative Spaces” stand out. The exhibition, that in 2019 achieved almost 30,000 visitors, is enriched by a wide range of rare, unusual and collectible plants, artistic craftsmanship and design with more than 290 carefully selected exhibitors, an intensive calendar of meetings and numerous educational and creative workshops for children, as well as performances, film screenings in the dungeons of the Villa Antica and floral shows. At the centre of the exhibition there is art, which is able to go beyond and break down the borders between inside and outside. During the three-day event and for the rest of the year, contributions are collected for the Amici di Orticolario Fund, which supports projects for the promotion of landscape culture and for five local charities. The next edition of Orticolario will take place in Villa Erba from 29 September to 2 October 2, 2022.

ORTICOLARIO AT A GLANCE

29 September-2 October 2022 Villa Erba, Cernobbio (CO), on Lake Como
Visitor info: tel. +39 031 3347503, mail: info@orticolario.it
Website: eng.orticolario.it
Facebook: http://www.facebook.com/Orticolario
Instagram: https://instagram.com/orticolariocomo/
Twitter: http://twitter.com/Orticolario
Pinterest: http://www.pinterest.com/orticolario13
YouTube: Orticolario
LinkedIn: https://www.linkedin.com/company/orticolario?trk=top_nav_home

PRESS INFORMATION

Alessandra Perrucchini . Mob. +39.340.4212323
Noemi Cervi . Mob. +39.346.8433966
press@orticolario.it