Press

Latest press release

Orticolario 2019
Phantasmagoria

Orticolario is the cultural and artistic event dedicated to those for whom nature is a lifestyle. In the welcoming Casa Ethimo in Milan, as is our custom, Moritz Mantero, founder and president of Orticolario, reveals the essence of the eleventh edition. From 4th to 6th October at Villa Erba on Lake Como, an elegant travel into beauty and enchantment.

Travelling is a door through which one leaves reality to penetrate into an unexplored reality, which seems like a dream.
Guy de Maupassant

Imagine a gathering of explorers and plant hunters a few centuries ago. Think of them as proud and gratified men, who tell about their latest adventure, in stormy seas and unknown lands, extracting from their sack a seed or a plant never seen in dear old Europe. Can you imagine them? After crossing the gates of Orticolario 2019 all this will become reality. The organizers, in an intense year of work, travelled a lot, often in a stubborn and contrary direction: they ventured among ancient botanical tables, logbooks, myths and legends. They dared, going far beyond the palette of spring blooms.
And here is the physiognomy of the eleventh edition, entitled “Phantasmagoria” and dedicated to “Travel”, to berries and small fruits, scheduled from Friday 4th to Sunday 6th October in the historic park of Villa Erba in Cernobbio (CO), a 19th century residence on Lake Como, former residence of the director Luchino Visconti.
The plants that reached us from distant countries have transformed gardens and landscapes and still make it possible to improve human life through science, of which nature is the guide. Thus, begins our travel: around the world, in the garden. And in the forefront among travellers, here are the birds, tireless globe-trotters, which in autumn and winter prefer gardens with berries and small fruits, true delights for their beaks. Generous, round and fleshy, these colourful pearls to be found on bare branches or among the leaves of hedges and bushes are the secret to a phantasmagorical garden all year round.

The essence of Orticolario is clear in every detail: it is a journey around nature, between gardening, landscape, art and design, all elements that help tickle a certain sensitivity, create an evolved idea of the garden, an “avant gardening”, either outside or inside the walls of our homes, without conceptual boundaries. Orticolario is not just a garden show, nor an exhibition-market, it is above all a cultural and artistic event to promote the culture of the landscape, generating a virtuous circle with charitable purposes: the cultural activities on show at Villa Erba are realized through the Amici di Orticolario Fund that will then donate the contributions to the social projects of five associations in the Larian area. These associations are themselves actively engaged in Orticolario.
And the spread of landscape culture, this year is reaffirmed by the choice of the guest of honour: the Swiss Paolo Bürgi, one of the most appreciated landscape architects at international level, who will be awarded the prize “Per un giardinaggio evoluto” 2019 (the “Avant Gardening 2019 Award).”.
As in any true travel, “L’Isola del tesoro” (Treasure Island), is not missing, an installation of the Central Pavilion signed by the landscape architect Vittorio Peretto and inspired by the Isolino Virginia (Lake of Varese), the oldest UNESCO site in the Alps. Starting point for entering the park installations, inspired by the theme of the year and selected through the international competition “Creative Spaces”. For the first time, designers from the United States and Russia are among the finalists. The winner will win the “La Foglia d’oro del Lago di Como” Award.
A wide range of rare, unusual and collectible plants, offered by selected national and international nurserymen, as well as of artistic craftsmanship. And, again, art installations (this year there are five artists) and design (in particular the project “DehOr. Design your horizon” project, exhibition and relaxation areas created by designers). What about the programme of cultural meetings and educational and creative workshops for children? Dense and articulated, it makes Orticolario the main event dedicated to the culture of beauty.

Orticolario 2019 is realized with the support of Mantero Seta and Fondazione Cariplo and with the contribution of Bennet, Dodo Boutique di Como, Elmec Solar, Ethimo, Fondazione Provinciale della Comunità Comasca, San Carlo and Wide Group.
The event also received the support and patronage of the Como-Lecco Chamber of Commerce, the Municipality of Como and the Municipality of Cernobbio, as well as the patronage of: Province of Como; Academy of Fine Arts of Brera; Order of Agronomy and Forestry of the Provinces of Como, Lecco and Sondrio; Order of Architects Planners, Landscapers and Conservationists. And also for 2019 (and already for 2020) the Lombardy Region has recognized Orticolario as a national event.
Finally, we recall the agreement with FAI – Fondo Ambiente Italiano and the partnerships with SIA, the Italian Arboriculture Society, and starting this year with AIAPP, the Italian Association of Landscape Architecture, and Assofloro.

OVER TO…
Moritz Mantero, president of Orticolario: “The eleventh edition is the turning point towards the second decade since the foundation. A real challenge for an event like ours, with a double cultural and social value. We are ready to begin travelling again, to amaze and to be inspiration, always in the sign of the beauty of nature, our first inspiring muse”.

> Press Kit 2019

For Press
Itaca Comunicazione
Alessandra Perrucchini: Mob. +39 340 4212323
Sara Vitali: Mob. +39 335 6347230
press@orticolario.it