“Everyone for sage!”
According to tradition, in the welcoming Ethimo house in Milan, Moritz Mantero, founder and President of Orticolario, reveals the essence of the tenth edition of the cultural event dedicated to the passion for nature and its ability to convey emotions and beauty. From 5th to 7th October at Villa Erba on Lake Como, a refined interweaving of suggestions and wonder will take place
Take life lightly. As lightness is not superficiality,
but gliding on things from above, with no weights upon your heart. […]
Italo Calvino, Lezioni americane, 1988
“Orticolario is more and more inspiration and elegance for a new relationship between man and the surrounding environment. The coexistence between the love for nature and the passion for beauty as a way of life”. Few but intense are the words that Moritz Mantero, founder and President of Orticolario, chose to define the tenth edition of the event, scheduled from Friday 5th to Sunday 7th October in the historic park of Villa Erba in Cernobbio (CO), a nineteenth-century villa overlooking the shores of Lake Como and formerly the home of director Luchino Visconti. Today the essence of Orticolario is clearer than ever, distinctly visible in all its details, it is the plot of a story built around nature: gardening, botany, landscape, art and design are all elements that help tickle a certain sensitivity, create an evolved idea of the garden, either outside or inside the walls of our homes, without conceptual boundaries.
And here are the features of the tenth edition: the title is “Everyone for sage!” and the theme is “Playing”, with sage (Salvia) as the starring plant. “Playing” is a complex and fascinating concept capable of generating fantasy, irony, mystery and sense of wonder. Sage (Salvia), a magical, purifying and divinatory plant is a species that can boast a great biodiversity and counts in fact about 1,000 species and hundreds of varieties from all over the world.
The guest of honour of Orticolario 2018, Roy Lancaster, Vice-President of the English Royal Horticultural Society (RHS), plant discoverer, writer and journalist, will make our story even more “salvific” and will receive the “Per un Giardinaggio Evoluto 2018” award (“Avant Gardening 2018 Award”).
To celebrate the tenth edition, a giant inflatable art installation will be placed in the heart of Orticolario, the square, in the central pavilion of the exhibition centre. An immersive experience created by using Mantero silk. A heart beating for art, the starting point of the gardens and installations set up in the park, inspired by the theme of the year and selected through the International Competition “Creative Spaces”. The jury will be composed of members of different nationalities and the winner will receive the “La foglia d’oro del Lago di Como” Award. As usual, the event will be enriched by a wide display of plants and flowers (including unusual and collectible plants), proposed by selected national and international nurserymen, and also by artistic craftsmanship, art and design installations (in particular the “DehOr. Design your horizon” project, exhibition and relaxation areas created by designers). Over time, the programme of the cultural meetings and the educational and creative workshops for children considerably expanded, making Orticolario the main event dedicated to the culture of beauty.
Detailed information on the proposals and initiatives of Orticolario 2018 can be found on the constantly updated website: https://eng.orticolario.it/category/visitors/
We finally remind you that Orticolario has an environmental and social value: since the first edition, during the three-day event, funds will be raised and donated to Larian associations involved in social issues and which contributed to the realization of the event.
Orticolario 2018 is implemented with the support of Mantero Seta and the contribution of Elmec Solar and Ethimo, and has an agreement with FAI – Fondo Ambiente Italiano and the Touring Club Italiano.
Orticolario in numbers
30,000 expected visitors
25% of visitors at their first visit
To be continued… > Press Release Orticolario 2018 (.pdf)
Daniela Stasi: tel. +39 366 1452897, mail: firstname.lastname@example.org