“The Origin”, the virtual project of Orticolario, while waiting to meet again in Villa Erba.

It is the story of the origin, of the spark from which an idea is born, of how Seduction and Maple, the themes of the year, are the inspiration of all participants.

An immersive experience, developed with Matterport 3D technology, usable by computer and any device, including VR (virtual reality) viewers, which will project the user in any place, thus breaking down any geographical barrier.

Entry to “The Origin” is free.
The contents will be constantly updated until September 2021.

3D virtual tour experience

It will take place in Villa Erba and offer a walk in the park, in the exhibition centre, in Villa Antica, for a guided tour, and its dungeons.

Sheets

Along the route there will be linkable points of interest, each of which is an exhibitor: from the nurseryman to the craftsman, from the artist to the landscape architect, presenting a sheet with the products and the news of the year, a project, a thought.

Unreleased short films

Numerous sheets will contain a video, each of which is a portal opening onto landscapes in Italy and in the world: unexpected places in the mountains of Lake Como, nurseries, private gardens, a valley of maples in Japan, the park of a castle in France,…

If you find yourself in a summer garden, or in a spring forest, while outside the window it is autumn or winter, don’t be surprised. Each video proposes nature as inspiring muse, beyond the boundaries of time and space …

You do not have to choose, but let yourself be seduced by everything and everyone.